There is also an element of tradition with scotch, which is something that can survive even the occasional craftsman who may not care as much about what they do, as long as they respect the traditions.
Humans don't live that long, and there's a constant onslaught of fleeting fancies, especially in business (Wikipedia foundation should buy some crypto for it's treasury!)
Tradition is simply brand value to be monetized for most businessmen (to add to your criticism). Just look at scotch whisky and multinational conglomerate acquisitions. They would never plant trees in America, they simply order giant vats used for the strongest PX Sherry to get maximum flavor per euro for their blending process.
Some ancient family dynasty Scotch distillery perilous existential
vulnerabilities:
[] Indifferent, spoiled rotten progeny seeking maximum return upon
inheritance, selling distillery to Seagram's for an immediate
gratification windfall fortune.
[] John Cooper VII, the last barrel maker, skill lost at retirement,
or Master Cooper VIIth lost savings to Mister Market, or an expensive
clandestine affair, extorts 16X per barrel.
[] Seagram's hires brilliant Bill Burr(Breaking Bad car wash business) to pose
as EPA agent, threatening federal lawsuit for illegal violation of
dumping distillery toxic runoff for past centuries, and/or white oak barrels
cause cancer and the distillery has killed victims for hundreds of
years.
[] A society grows fallow when old men plant trees whose shade they
know they shall never sit in, while the president's daughter
threatens to enforce federal white oak forest's toxic(false, but that's ok!)
leaching prosecution if landowners do not immediately purchase a
fortune of President altCoin.
In this painfully craven hostile world, Benedictine liqueur would seem to be more durable spirit than any Scotch.
Humans don't live that long, and there's a constant onslaught of fleeting fancies, especially in business (Wikipedia foundation should buy some crypto for it's treasury!)
Tradition is simply brand value to be monetized for most businessmen (to add to your criticism). Just look at scotch whisky and multinational conglomerate acquisitions. They would never plant trees in America, they simply order giant vats used for the strongest PX Sherry to get maximum flavor per euro for their blending process.