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A fun thing to do is remember why you liked the low end, for me and coffee it was instant coffee with too much sugar, in a big mug, on a building site. It hits totally different to a fancy coffee. I can still drink that now and enjoy it as it is associated with happy memories (and hot sweet coffee is great).

Another is to look at what the low end are trying to do, with wine it is generally appeal to as many people as possible, buying things like the supermarkets own brand of a variety of you like is a good way to get a great bottle.

If you can’t appreciate why the simple / cheap stuff is loved by the masses I wouldn’t think anyone is a true expert in their field. Feels like a well worn path for chefs.



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