It's not like they need to `sudo apt install openvpn` and tweak the config file manually and tinker with routes and firewall rules afterwards.
Basically every youtube video for the past decade has been sponsored by a VPN service offering first-joiner discounts. My cousin uses a VPN and has no idea what it is and how it works, just that "he should protect himself while browsing". Those VPNs have invested massively in UX and ease of use so out of that 77% of users, I'd guess more than 80% of it switched to VPNs.
Basically every youtube video for the past decade has been sponsored by a VPN service offering first-joiner discounts. My cousin uses a VPN and has no idea what it is and how it works, just that "he should protect himself while browsing". Those VPNs have invested massively in UX and ease of use so out of that 77% of users, I'd guess more than 80% of it switched to VPNs.