> This is caused by people active in English-speaking communities translating memes literally and spreading them in their native language communities as-is.
You're right that memes are getting translated literally and spreading, but in terms of pure volume, LLMs doing the translation dwarf humans doing the translation.
Building a bot that picks whatever posts are trending on Reddit/imgur/etc, automatically translates them, and then posts them in target languages on social networks is an easy way to accumulate likes+followers; then those high reach accounts get used to push whatever makes money.
You're right that memes are getting translated literally and spreading, but in terms of pure volume, LLMs doing the translation dwarf humans doing the translation.
Building a bot that picks whatever posts are trending on Reddit/imgur/etc, automatically translates them, and then posts them in target languages on social networks is an easy way to accumulate likes+followers; then those high reach accounts get used to push whatever makes money.