This one suggests it depends on the consumer, with "highly numerate" consumers being less likely to think the price is lower (but presumably also less common in the customer pool):
Edit: searching for "charm pricing" specifically suggests it does work, but I suppose maybe there's some bias on the context in which people use that term.
Has it?
I'm searching around and not coming up with much that says that's the case.
On the other hand, here are some recent-ish links that suggest it still works:
- https://www.rd.com/article/why-prices-end-in-99/
- https://capitaloneshopping.com/research/pricing-psychology-s...
This one suggests it depends on the consumer, with "highly numerate" consumers being less likely to think the price is lower (but presumably also less common in the customer pool):
- https://business.missouri.edu/about/news/99-ending-prices-ar...
Edit: searching for "charm pricing" specifically suggests it does work, but I suppose maybe there's some bias on the context in which people use that term.