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Google Wave... what an amazing piece of work just thrown in the trash.

I never used any of its collaboration features, just looked at them. I did use it as a friendly-for-non-geeks version of IRC for a group of people that lived in three separate cities as a virtual watch party for LOST. And for that, it was spectacular even if it was painfully slow on a netbook (so was everything else, but it was cheap and light and worked).



The reason Google Wave failed so spectacularly was that Google's Marketing team insisted on copying the "invite only rollout" that was so successful for Google Mail.

The thing is that a Google Mail early invitee could collaborate with everybody else via the pre-existing standard of SMTP email. They felt special because they got a new web UI, told their friends about it, generated hype, which then made the invites feel even more special, etc...

Google Wave had no existing standard to leverage, making it 100.00% useless if you couldn't invite EVERYBODY you needed to collaborate with. But you couldn't! You weren't allowed! They had to wait for an invite. Days? Weeks? Months? Years!? Who knows!

There was a snowball's chance in hell that this marketing approach could possibly work for a collaboration tool like Google Wave, but Google knew better. They knew better than every journalist that pointed this obvious flaw out. They knew better than every blog post, Slashdot commenter, etc...

It was one of the most spectacular failures caused by self-important hubris that I've ever seen in any industry.


Huh? You sure didn’t need an invite for Wave when I was using it.



I’m not saying you are lying. Just saying that it did have a run - several years - where an invite was unnecessary.


It lost its "momentum" by then. The marketing got "early adopters" excited, the kind that would evangelise a platform, but they were blocked because either they couldn't get in themselves, or couldn't invite their colleagues. By the time Google realised their mistake and provided access to everyone without an invite, it was far too late.


They had a briefer invite only period than gmail. But definitely had one.


Google Wave didn't just go away, it became Google Docs.


Nope! Docs was an acquisition. Google Wave became Apache Wave, where software goes to die.


Sorry, I didn't mean it actually got renamed, just that all the collaboration junk that people did in Wave still can be done almost exactly the same in Google Docs, with the added benefit that people actually know what it is and how to use it.




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