Chiming in as a reply to your comment since I had a similar feeling. There's no... institution!? No university or other institution listed. They list author names, which is something. But no institution, no paper, no heritage of research concepts. No citations outside of a few NIH ones not especially specific to their particular experiment. No real meaningful discussion of mechanisms. The domain itself doesn't have anything other than this page. Granted, whatever, there's no rules in this world, do what you want. But so far there's precious little in the traditional signals we typically rely on to distinguish this from misinformation.
This reminds me a bit of the escherian staircase video from 10+ years that went viral. A bunch of college students walking down the stairs, acting amazed when they found themselves back at the top. It was great acting and video editing, but it was fake and all part of, if I recall correctly, an art project.
I don't want to dismiss it outright either, seems cool as hell. But it's remarkable to me that all it takes is a blogpost to get this amount of uncritical acceptance of a demonstration.
Microorganisms, the greenhouse effect, and celestial bodies Uranus and Pluto were discovered by people without prior scientific credentials. If somebody stumbles upon an interesting observation which cannot be explained by an obvious mistake, it's worth taking and reproducing seriously.
Every raving crank tells this story to themselves about how they're the next Galileo, and that they are the exception that warrants suspending our skills for critical interrogation.
I think this is cool, plausible and warrants investigation, but not suspension of disbelief. There needs to be a better way to go about this than responding "what about Galileo!?" to any principled application of critical thinking.
Your offhand dismissal of citizen science with an anecdote about an endless stair video edit is not a well principled application of critical thinking.
One has to set prejudice to the side and examine the claim being made to apply criticl thinking.
This is a spectacular misread of my comment on practically every level. I noted the absence of numerous contextual things we typically, appropriately(!), rely on as indicators of credibility, gave an example of unsourced video illustrating what can go wrong, and emphasized that I wasn't dismissing it outright! If this is a words-mean-things conversation then those are meaningful points you haven't even pretended to address.
I agree there are some red flags here to me. One is the priority claim "As far as we know, no one seems to have done this kind of stimulation before - even in animals." The other is the definitive conclusion based on weak experimental design and documentation, "Can ultrasound make you smell things that aren’t there? Turns out, yes!"
These are big scientific claims, but the work is clearly too premature to make those conclusions, and it lacks the connection to prior work and peer review needed for making priority claims. It's really great hacker-tinkering work though, and it could turn into solid science if they take more care with it.
If this effect is real and truly novel, my cynical expectation is that someone already established in focused ultrasound will read this, apply a more rigorous approach, and get the recognition that they are hoping for through more establish channels.
I wonder where they got their equipment and research space. A charitable explanation is that they purchased it out of their own pockets, but otherwise, they really should acknowledge their support if it's from a university, federal grant, foundation award, etc. In my opinion as someone with domain experience, they don't show any novel solutions to accomplish this, it's mostly just that they have the time and resources to experiment try out, so it's especially important to acknowledge who enabled it.
One retraction, this does actually have quite rich discussion of physical mechanisms. And the point at the end about open ended signal transmission is fascinating due to limited olfactory post-processing is fascinating.
This reminds me a bit of the escherian staircase video from 10+ years that went viral. A bunch of college students walking down the stairs, acting amazed when they found themselves back at the top. It was great acting and video editing, but it was fake and all part of, if I recall correctly, an art project.
I don't want to dismiss it outright either, seems cool as hell. But it's remarkable to me that all it takes is a blogpost to get this amount of uncritical acceptance of a demonstration.