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On the pure technical side of their streaming services, Netflix refuses to play ball with platform owners to integrate with services. Netflix on Apple TV has zero conceit for the platform. WB on the other hand is very typical of other streaming services. I wonder what will win out?




I don't see what Netflix's play is here.

If you're in the netflix app, they're happy.

AppleTV integration just effectively adds more homescreen shortcuts taking you back into Netflix e.g. from the AppleTV app 'continue watching' menu.

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If the provider isn’t huge, they obey the house rules, and those rules will probably lead to better results than their silly ideas.

If the provider is big and experienced, they negotiate to get to do what they want, and they have their own opinions that work.

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The acquirer wins.

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