The fact is, most of the systems people use in their day do day that behave the way described simply require no mastery whatsoever. If your product, service, or device is locked behind learning a new skill, any skill, that will inherently limit the possible size of the audience. Far more than most realize. We can rail against this reality, but it is unforgiving. The average person who is struggling to put food on the table only has so many hours in the week to spare to stick it to the man by learning a new operating system.
It seems we’re all experiencing a form of sticker shock, from the bill for getting ease-of-use out of software that we demanded for the past few decades.
