The programmers will probably be thrown under the bus for this instead of the suits who dictated the game's stupid social direction and always-on DRM, but I'm glad that this game is so far looking like an epic failure. Gaming companies need to be punished in the marketplace for rampant stupidity.

They deserve this game to flop, and it's good for gaming as a whole if this is an epic failure so EA will learn a lesson.

(Though I have doubts that a company as thick-headed as EA will learn anything positive from this)