well, yes, not counting new iPad, new Apple TV with tvOS, not counting 3D Touch,...

josteink · on Sept 9, 2015

All this has already been delivered in the form of a Samsung, Google or Microsoft product.

It's not new, except in the sense that now also Apple delivers it, a few years later than everyone else.

oldmanjay · on Sept 9, 2015

Is there any irony in the fact that variations of your comment get posted on any Apple-related article, or is that just poetic, or is it just boring?

matthewmacleod · on Sept 9, 2015

Yes, just like the original iPhone wasn't new. /s

I think you need to take a step back and look at what Apple usually deliver - not the latest and greatest technology, but well thought-out features with impressive vertical integration. It's compelling for some people - just like the Samsung "all the features" approach is for others. They're both valid; use what suits you best.