Yup you already can specifically sequester your data to Microsoft's or Amazon's EU-only servers, and even smaller companies like 1Password offer to store your data on 1password.eu instead of 1password.com.
However there can be weirdness sometimes. I vaguely remember a case where Microsoft had to hand over EU data to a US law enforcement agency due to a court order, but giving that data would violate Irish law. I know there's a new variant of the EU-US Privacy Shield, but with the current US administration that could get ignored very easily.
Which raises the question: can for example Microsoft-the-US-entity in de jure sense cleave off Microsoft-the-EU-entity whilst still maintaining de facto connection between the two? If not, there are definitely big opportunities abound.
What Microsoft might end up doing is following the China model, essentially giving control over their EU servers (probably only those in a special region) to an EU company, while still supplying the software and taking a (very large) cut of the profits.
However there can be weirdness sometimes. I vaguely remember a case where Microsoft had to hand over EU data to a US law enforcement agency due to a court order, but giving that data would violate Irish law. I know there's a new variant of the EU-US Privacy Shield, but with the current US administration that could get ignored very easily.
Which raises the question: can for example Microsoft-the-US-entity in de jure sense cleave off Microsoft-the-EU-entity whilst still maintaining de facto connection between the two? If not, there are definitely big opportunities abound.